In today's increasingly competitive and uncertain marketplace, winning organizations and successful individuals will be those who first spot new opportunities, best manage risks, or most swiftly react to unforeseen events in the business. These new insights need to come from people freely asking questions and getting answers at the speed of thought. They sit within critical processes and departments and are under great pressure to solve new problems every day.

Solution

The analytics platform equips executives and employees alike to freely and effectively analyze key data, unconstrained by the time-lag associated with waiting for new reports and backing it up with the confidence they need to make their decisions. By empowering the entire organization to make better and smarter data-driven decisions, Data Analytics in real-time gives the organization the ability to more effectively impact top line growth, enforce compliance and sharpen risk management

Business intelligence is a set of concepts, methods and processes to improve business decisions using information from multiple sources and applying experience and assumptions to develop an accurate understanding of business dynamics. It is the gathering, management and analysis of data to produce information that is distributed to people throughout the organization to improve strategic and tactical decisions

Business intelligence involves the integration of core information with relevant contextual information to detect significant events and illuminate cloudy issues. It includes the ability to monitor business trends, to evolve and adapt quickly as situations change and to make intelligent business decisions on uncertain judgments and contradictory information. It relies on exploration and analysis of unrelated information to provide relevant insights, identify trends, discoveropportunities, take proactive decisions and create value.

A key aspect of BI is that first word: "business." More than any other technology, BI succeeds when the business side is intimately involved in determining what will constitute the "intelligence" that IT can produce. BI decision support and analytic applications help facilitate:

• Multidimensional Analysis
• Data Mining
• Forecasting
• Business Analysis
• Visualization
• Querying & Reporting
• Knowledge Management
• Balance Scorecard Preparation
• Digital Dashboard Preparation
• Enterprise Portal Implementation

BI decision support database include the following:

• Enterprise-wide Data Warehouses
• Functional & Departmental Data Marts
• Operational Data Stores
• Web Data Warehouses
• Data Mining Databases

Solution

Social Analytics connects social media to business results by integrating social media analytics, measurement, and monitoring with multichannel analytics. It captures conversations happening on social networks and in online communities and correlates their impact with key business metrics such as revenue and brand value. It also directly measures the interactions businesses have with their customers in social media, including how Facebook posts drive site visitors and purchase behavior. Adobe Social Analytics enables marketers to use social data as an input to optimizing interactions with their customers and prospects across marketing channels.

Data collection and processing

• Comprehensive data-sourcing, including all publicly available data from Facebook, the full Twitter firehose, hundreds of millions of blogs, forums, and message boards, and dozens of other social networks.
• Enterprise-class data management platform currently processing more than one trillion transactions per quarter that is scalable with the rapid growth of social media data.
• Smart processing that removes spam and duplicates, and filters data so that all you see is what is relevant to your business.
• Industry-leading sentiment analysis with support for advanced text analytics and several languages, including French, German, Portuguese, and Spanish.
• Standard 25-month data-archiving for historical benchmarking and compliance.
• Real-time data feed easily filterable by user, sentiment, platform, date, keyword, and potential audience

Social network and application tracking

• Codeless integration of engagement-level social media analytics data from Facebook, Twitter, and other major social networking profiles with just a few clicks.
• Track how engagement on social networks drives conversion on your website or other platform.
• Increase actionable insights with previously unavailable metrics like revenue per fan, conversions per Like, visitors per mention, and revenue per app interaction.

Drag-and-drop dashboard design

• Go from insight to action quickly and easily with a customizable, drag-and-drop dashboard design.
• Set up customizable, user-specific alerts that keep teams informed and poised to act on opportunities and threats in real time.

Reporting

• View how social conversations influence business performance and how business efforts drive referrals and conversions, and leverage insights to inform multichannel campaign strategies and more effective marketing across all channels.
• Easily export reports and data in a variety of formats for additional analysis. Schedule reports to be sent at any interval, including weekly, daily, and hourly.
• Take advantage of reports built with the marketer in mind. Built-in reports include:
  • Key voices — Identify the key voices related to your brand and competitors. Understand their effective reach, attitudes, and potential to influence your business.
  • Share of voice — Discover the conversations that matter most to you and your customers to inform campaign strategy, effective marketing investments, and messaging.
  • Social platforms and top keywords — Identify the relevant and meaningful volume of conversations online, and the topics and themes discussed most frequently. Use this insight to inform engagement strategies and media buying decisions.
  • Social platform referrers — Evaluate social platforms beyond the number of mentions and sentiment, and understand how they drive referrals, conversions, and revenue.
  • Search keyword integration — See how often your top social terms were used to find your website via paid or organic search.

• Benefits: Make social media actionable

  Move beyond trends and engagement metrics by connecting social media to business results, and focus your efforts around what will impact your business.

• Obtain real-time marketing intelligence

  Discover the conversations and influencers that are impactful to your customers and business, informing more effective marketing strategies and messaging.

• Close the social marketing loop

  Track the performance of your efforts on social networks, including Facebook Pages, Facebook Apps, YouTube Channels , and Twitter. Measure how engagement, such as "Likes" and comments, drives action such as orders and revenue.

• Bring social media into the marketing mix

  Remove social media from isolation. Make it both a component of your marketing mix and a valuable input to making your marketing efforts more relevant and effective at driving business results across all online channels: email, websites, mobile devices, and display ads.

• Monitor the pulse of your brand

  Check the health of your brand relative to your competitors and industry. Understand how well you control the business-critical conversations, and benchmark the shifts in attitudes and behavior that drive your bottom line.

Sales and Marketing Analytics:

• You’re worried about the quality of your sales funnels
• You have poor visibility into sales cycle times
• Pressure to justify marketing programs expenditures
• You’re still using spreadsheets to both graph and transmit forecasts?
• Connect seamlessly to Salesforce.com or Siebel CRM. No more Spreadsheets!
• Model revenue plans more accurately based on historical pipeline trends
• Justify marketing spend and its contribution to the sales effort
• Easily assess the performance of your sales managers / account executives

Key Features

Customer Segmentation and Profiling: CST provides improved processes, accessible algorithms, and end-user accessibility for the ease and speed that makes possible the creation and use of context specific and one-time use segments and clusters. No more one size fits all segmentation with little to no application to specific needs.

Sales Force Effectiveness: Monitor and analyze distribution channel and sales force performance; adjust to shifts in market share positions, accurately and promptly manage sales reps, distributors and partners with better visibility into sales, customer, and market information. Integrate with your CRM solution to move quickly from insight to action.

Campaign and Promotion Analysis: The automation of campaign management has accelerated the campaign cycle beyond our ability to analyze it, resulting in high volume but low yielding marketing. CST for campaign analytics compresses campaign analytics and planning into a single integrated process by transforming analytics from a backroom operation to a high speed front office activity, turning your campaign cycle into competitive advantage.

Market Analysis: Leverage external market data and internal data, quickly drill into sales, competitor sales, relative market share, changes per product, performance by territory, and more. Analyze market structure and segmentation to better define targeted marketing and sales strategies.